Vice, Fit And Snapchat Form Teams For An Action Bronson-Hosted Dating Program

In a move which will show we’ve achieved maximum Millennial, Vice is debuting an innovative new Snapchat matchmaking show backed by Match and hosted by Action Bronson. Take a moment to let dozens of buzzy words and companies emerge.

The regular, 8-episode program is named Hungry Hearts featuring couples taking place times which can be designed by Bronson themselves. Over the course of the mini-series, the chef-turned-rapper will flex their matchmaker muscle groups as he curates dates, supplies play-by-play discourse on every trip, and forecasts perhaps the potential lovebirds will get to an extra big date.

Hungry Hearts is not Bronson’s very first program for Vice. Their indulgent web collection for Munchies – F*ck, That’s Fabulous – is actually a bonafide success that transferred to Viceland and you will be printing a cookbook according to meals through the show. It ought to come as no surprise to enthusiasts that their dates for Hungry minds may also function a lot of tasty eats.

The fresh collection premiered exclusively on Vice’s Snapchat Take a look at route on Wednesday, August 30. The mass media organization shown excitement at possibility to be involved in this new format Snapchat is offering to editors and designers.

«Vice and Snap have seen a fantastic lasting relationship,» stated Sterling Proffer, svp and head of company approach and development for Vice Media. «We’ve been a Discover spouse from time one, and initiating this tv series is another means our company is exploring brand-new, imaginative platforms with each other.»

«Our existing followers on Snapchat, and every where otherwise even, love Action Bronson,» Proffer carried on. «Making this tv series ended up being a powerful way to broaden our reach regarding the program and bring a lot more folks to the fold. Our team loved the challenge to produce some thing unique for all the concerts platform.»

Match has also shown interest for forward-thinking content creation cooperation.

«The eager Hearts material is really so relevant to what we should do at complement,» said Ayesha Gilarde, Match’s CMO, «therefore it ended up being a normal complement the brand name to be part of this tv series to connect with singles.»

The first episode stars potential couple Dean and Olivia, exactly who hit right up a cemetery in Ozone Park, Queens (Bronson’s outdated stomping grounds), and acquire knowledgeable about both over sammies from D’Angelo’s Sausage Truck. Take a look at a unique clip here, due to Billboard. Snapchat customers can sign up for the program within software.

For whether this brand new format be successful because of the desired Millennial market, the team behind Hungry Hearts has actually large expectations.

«Watching basic dates is actually enjoyable,» said Proffer, «and watching something with Action is actually hilarious. Increase food into the mix, and you remove any explanation not to view the show.»

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